Yasya keeps her focus on a rich colour palette, that varies from the neutral basic tones to the boldest ones. She draws inspiration for such experiments from art and architecture, traveling and nature – for example, Monaco landscapes, where she is currently based. However, the main inspiration for her is a woman, who is placed at the heart of Yasya Minochkina’s aesthetics. The designer puts emphasis on the empowering femininity, the uniqueness of beauty and the significance of identity behind it.

Kim Kardashian, Irina Shayk, Coco Rocha and Alla Kostromichova were already spotted wearing Yasya Minochkina. Celebrities and actresses choose brand’s garments to walk the red carpet of Cannes Film Festival, Venice Film Festival, The Golden Globe Awards and the Oscars. The designer’s craft is dedicated not only to celebs, artists and noble women, but also to each woman, who would enjoy the brand’s inimitable aesthetics.