In 2013, George became a designer at Fashion House Materiel, creating collections for the brand for two years. In fall 2017, George Keburia was selected among the six worldwide designers to showcase their SS18 collection during Milan Fashion Week and participate in Vogue Talents x Swarovski Project. In September 2018, George Keburia presented his first SS19 collection within official Paris Fashion Week schedule.

Affirming the brands commitment to sustainability, Keburia practices a zero-waste overproduction business model, as well as offering items made to order – significantly reducing consumption and production waste.

Mixing masculine elements and feminine classiness, with voluminous lines and a minimal design, collections of George Keburia aim to go beyond the functionality of clothing, offering a sense of fashion escapism. Sharply constructed pieces are rooted in classic elegance, while still subversive enough to look cutting-edge. Distinctive and sculptural design concepts, encapsulate the spirit and DNA of Keburia’s collections. Keburia explores femininity through experimenting with different shapes, fabrics and tailoring – to create a playful take on modern classics.